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In this campaign we set out to inform and empower women, youths, adolescents and even men through the faith based organisations, schools, markets, town hall meetings, women associations etc. on how to make informed choice of beauty care and personal products

Virtually everybody takes for granted that our everyday personal care products and cosmetics are harmless and tested for safety. We believe the deodorants, shampoos, soaps, perfumes, creams, lotions and dozens of other common products in our lives are conveniences we should be entitled to enjoy without fear of any dangerous consequences.

According to the Environmental/Working Group EWG, the average woman uses 12 beauty products/day, containing 168 ingredients. Most of these products carry invisible price tags with hidden costs to our health and to our lives.

Nearly one out of every 2 men, and more than one out of every 3 women will get cancer in their lifetime at this rate. Our cosmetics and personal care products bear a significant responsibility for this health crisis.

“Every day at least 3 personal care products are applied to the skin of infants (babies) and children. Men use an average of 10 and women use 6 or more cosmetics and an average of thirteen personal care products” according to Dr Epstein Samuel S (MD), author of Natural Beauty. Some products are used several times a day, like the fragranced soaps. If you add up all of the individual ingredients in each of these products, you discover that you expose yourself to dozens of toxins daily.

What we put in our body matters but so does what we put on our body. Your skin is your largest organ and absorbs 60% of what you put on it. It is by far the most resilient organ of the body absorbing tonnes of insults on a day to day basis.

Cosmetics and personal care products constitute our single largest but generally unrecognised class of avoidable exposure to toxic ingredients and their health dangers.

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